The horseshoe retired.
Meet your new lucky charm.
A4 works by W. T. Falscher. Download one for CHF 35. Print it, frame it, believe in it.
The idea
A horseshoe over the door. A four-leaf clover in the wallet. Sweet, but be honest — that is not what you actually reach for when you want a little luck today.
You reach for a burger. A rocket. A cocke.
The quick fix that lifts you for a moment and leaves you wanting the next one.
luckycharm.online collects the real lucky charms of our time: the ones we consume, repeat, and pretend we can quit. Some are harmless cravings. Some are the charms carried by people you would rather not sit next to. W. T. Falscher puts them all on A4 and lets you decide which one is yours.
What you get
Every piece is a single A4 artwork, made to be downloaded and printed. No shipping, no waiting, no shelf gathering dust.
Choose a charm, pay CHF 35, download the file, and hang it wherever you keep your hopes.
New works are added to the shop one by one — so the collection of modern superstition keeps growing.
The artist
W. T. Falscher is a Swiss conceptual artist who would rather make you think twice than decorate your wall quietly.
His work looks simple and lands somewhere less comfortable: a smile first, then the second thought.
luckycharm.online is his ongoing catalogue of the things we treat as lucky — the funny, the fleeting, and the ones that should probably worry us.
Pick your charm. Luck not guaranteed — but honestly, when was it ever?